Australian Commonwealth Games champions Steele von Hoff and Sarah Roy are the latest road safety advocates to stand up for The White Bike Foundation.
Von Hoff, who won road race gold on the Gold Coast in April, was born and raised in Mornington, Victoria, where we launched earlier this year.
Former triathlete, Roy, led Chloe Hosking out to Commonwealth Games gold and played a key part in the Mitchelton-Scott team that won La Course earlier this month.
Von Hoff and Roy grew up using Australian roads – on foot, bicycle and by car – and they want to support The White Bike Foundation in educating and protecting all road sharers.
Von Hoff, who rides for Bennelong SwissWellness, said, “Everybody wants to arrive at a destination. I want to help make Australia a safer place for the next generation of road users. I grew up just 17 kilometres from where Joel was hit and I love that The White Bike Foundation is trying to turn a tragedy into a positive legacy.”
Roy said, “Safety on our roads is the responsibility of all users, and education and awareness is paramount. I am proud to be a part of The White Bike Foundation working towards a positive change for all Australian road users.”
The Foundation’s first ambassador, Robbie Peime of Mornington, was unveiled earlier this month. In 2008, Robbie was riding a motorbike when he hit a car head on, leaving him completely paraplegic.
Overcoming physical and mental challenges, he now runs a personal training and fitness business and recently completed his first IRONMAN triathlon in Cairns.
The White Bike Foundation director, Chris Savage said, “We are absolutely ecstatic to announce the great news that Steele and Sarah are joining Robbie as ambassadors of our Foundation.
“We are serious about making Australian roads safer for everybody and, while we have a big job on our hands, their support will help to maximise the impact of our message.”
Between 1 January and 30 June 2018, 549 lives were lost on Australian roads, according to The Bureau of Infrastructure, Transport and Regional Economics (BITRE).
